Excellent Customer Experiences
The insurance sector is gradually abandoning its conservative, traditional image and adapting to new customer and market requirements. The challenges in this regard is to give the customer the secure feeling of closeness. Through great accessibility. Through tailored services. While still paying attention to internal costs and excellent customer experiences.
There is a number of issues that are currently transforming the insurance industry. Among them are new regulatory requirements, the need for more efficient processes, increasingly informed customers, demographic change on the customer and agent side and the challenges of digitalisation. Robotics and AI provide fresh opportunities and potential for improved efficiency. But insurance firms must also address the fundamental changes in their own business models as a matter of urgency. This goes so far that in many areas the established linear pipeline concept is increasingly being replaced by platform approaches and ecosystems; or that competitors and new market entrants are becoming cooperation partners.
We develop new ways of approaching customers and securing the portfolio, establish integrated sales and service channels and make the segment of insurance marketing fit for the future. Let’s join forces to develop a successful strategy for the future of insurance sales.