Background & objectives
  • A leading German automobile manufacturer generates numerous vehicle data by means of its telematics-enabled fleet, the use of which had already awoke interest of external partners
  • Objectives: Structured analysis of marketing options for the generated data with subsequent derivation, evaluation and prioritization of possible business models
Tasks & Results
  • Description of the relevant ecosystem and the needs of customer segments in question
  • Definition of possible use cases and benchmarking of comparable business models to derive the value for accrued data
  • Development of promising use cases for business ideas using the Business Model Canvas approach
  • Evaluation of the outlined business ideas according to market potential and sales potential as well as the possible feasibility (Afterwards specification into business models including business cases)
  • Total value of the sales potential of the developed business ideas for 2022: € 750 million

Project approach

SMP Projektvorgehen datenbasiertes Geschäftsmodell