Background & objectives
  • Broadly diversified offers with low relevance and low closing success
  • Data was often not used due to lack of permission and technical restrictions
  • Data analysts often not available or bound in other projects
  • Objectives: Concept development for the data-based derivation of individual sales impulses and channels of communication
Tasks & Results
  • Drawing up a strategic target picture for individual sales impulses and deriving relevant data requirements
  • Selection of suitable system and professional project management of the implementation
  • Customer effective piloting in selected sales channels
  • Up to 30% increase in the probability of conclusion compared to classic campaign selection

Individual, data-based sales impulses

SMP Customer Analytics Vertriebsimpulse