Background & objectives
- Broadly diversified offers with low relevance and low closing success
- Data was often not used due to lack of permission and technical restrictions
- Data analysts often not available or bound in other projects
- Objectives: Concept development for the data-based derivation of individual sales impulses and channels of communication
Tasks & Results
- Drawing up a strategic target picture for individual sales impulses and deriving relevant data requirements
- Selection of suitable system and professional project management of the implementation
- Customer effective piloting in selected sales channels
- Up to 30% increase in the probability of conclusion compared to classic campaign selection
Individual, data-based sales impulses
