Holger Neinhaus
- Efficiency of and interaction between distribution channels
- E-business in Sales and Service
- Customer processes / customer satisfaction
- Recommender programmes / word-of-mouth programmes
- Communications / marketing concepts
- Management of large-scale IT projects
Growth driver with first-class connections
During his past ten years with SMP, Holger Neinhaus has primarily been developing sales / marketing strategies and e-commerce solutions for his customers. He also advises companies on process and IT optimization issues. His clients include market leaders of the telecommunication and mobile business industry.
Prior to joining SMP in 2000, Holger Neinhaus gained extensive marketing experience in international product management for a leading consumer goods manufacturer.
He studied business administration in Wuerzburg, majoring in marketing, logistics, computer science and economics. Before he completed his studies in Germany and the USA, trained as an industrial trader.
Holger Neinhaus is a keen football fan and is passionate about contemporary art and culture. He is married with two children.
Even while I was still studying, I gained extensive experience of life of a consultant, working in a number of international consulting practices in Germany and USA. However, those were basically trial and error experiences and after each posting I could see more clearly that consulting with one of the established firms was not going to be a viable option for me. That's why my next stop was the international product management at a FMCG company instead of consulting - back then my dream job. But then a concentrated stint at SMP resulted in my dream job idea being ditched and I went into consulting, only this time at SMP. That was the best career decision I've ever made.
What qualities do friends admire in you?
Directness and enthusiasm.
What challenges do you enjoy taking on?
The ones I can meet head-on in a team, whether at work or in sport.
What's your favourite thing to do after finishing a successful project?
Doing things with family and friends, lots of art, lots of culture, a bit of sport.
What dream do you still have to realise?
Short-term: Last Night of the Proms and Glastonbury.
Long-term: A private vineyard.
How do you recharge your batteries?
On Saturday morning, with a stack of newspapers, a large coffee and a view over the Rhine.
Or on the holy hill - at Schalke
What adventures lie ahead?
With two teenage sons, there are bound to be a few more ...
What was your biggest achievement at SMP?
The fact that I decided against a clear career path in the international group in favour of what was at the time still a small consulting firm, which we are now continuing to grow.
Which personal item would you least like to be separated from?
If anything, then technological gadgets (which unfortunately change all too often)
What's the motto you live your life by?
"It's better to act and to regret it than to regret not having acted."
Melin de Saint-Gelays
